All posts in blog
Visual Identity System vs Logo: What Your Business Actually Needs
Most small businesses think they need a logo. What they actually need is a visual identity system that creates consistency, builds trust, and scales across every touchpoint.
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Freelancer or Design agency?
For clients wondering whether hiring a freelance graphic designer is better than working with a design agency or vice versa, here are a few key benefits of each approach: Benefits of working with a self-employed graphic designer: Pricing: Let’s start with the one benefit you will likely care about most – cost. Generally, Freelancers can …
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An explanation of raster versus pixel based graphics
During the many years I have worked as a graphic designer I have encountered the following question a lot from clients – ‘Why can’t the tiny photo on my website be blown up and used on my billboard? (or some other large format application). The reason why some images can scale up in size without …
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